Igor Faletski

Igor Faletski currently serves as the VP and Head of Product for Salesforce B2C Commerce, overseeing the B2C Commerce platform following the acquisition of Mobify. This role involves managing high-profile global brands such as LVMH, Nintendo, and adidas, with a focus on composable/API-first architecture and GenAI development tooling. Prior to this, Igor was the VP at Mobify, where responsibilities included the M&A integration of Mobify's platform and team, significantly enhancing Salesforce's customer satisfaction and business growth. Igor co-founded Mobify in 2007, leading the company until its acquisition by Salesforce in 2021. Educational background includes a Bachelor of Applied Science in Computing Science from Simon Fraser University and an academic exchange at Charles University.