Alba Fernández Serrano

Alba Fernández Serrano has extensive experience in communication and event management across various industries. Currently serving as Responsable de Comunicación at SALESLAND since September 2016, Alba oversees corporate communication for the group across 13 countries, managing external and internal communication, marketing, social media, brand image, and events. Prior roles include Ejecutivo de Cuentas Comunicación at Eolo Comunicación, where responsibilities spanned multiple sectors including tourism and technology, and Técnico de Protocolo y Eventos Institucionales at BBVA, focusing on the organization of institutional events and protocol consultancy. Additional experience encompasses roles at ALTEROCIO COMUNICACION Y EVENTOS SL, Editorial Magisterio, and Mediaset España, showcasing a strong foundation in journalism and public relations. Academic qualifications include a Licenciatura en Periodismo from Universidad Complutense de Madrid and master's degrees in communication and strategic consultancy.