Alex Fairbanks

Alex Fairbanks has a diverse work experience in various roles related to content strategy and copywriting. Starting in 2007, they worked as a Junior Copywriter at AMG Creative, Inc. In 2008, they interned as a Copywriter at Crispin Porter + Bogusky, where they gained experience working with clients such as Volkswagen, Coke Zero, Burger King, and Amex. They then worked as a Copywriter Freelance at The Creative Group + Self-Employed from 2007 to 2010.

From 2010 to 2012, Alex worked as a Copywriter/Customer Engagement Specialist at Webroot, where they focused on positioning antivirus software and providing support to the online community team. They then joined Merkle in 2012 as a Copywriter and worked until 2017.

In 2017, Alex had two roles. They started as a Senior Copywriter at Agency Off Record, where they worked on brand strategy, messaging platforms, and digital marketing for various clients. Later in the same year, they joined Great-West Investments as a Senior Copywriter, helping millennials think about retirement and promoting 401k plans to employees of big name brands.

In 2019, Alex joined Red Canary as a Content Strategy Manager. They spearheaded mini brand awareness campaigns in cost-effective ways, managing the campaigns from concept to execution and measurement. They performed content gap analyses, created new messaging, managed projects, and oversaw production and measurement.

Currently, Alex works at Salesloft as a Senior Content Strategy Manager, starting in 2023.

From 2003 to 2006, Alex Fairbanks attended Colorado State University. They obtained a Bachelor of Arts (B.A.) degree in Communications during this time.