Ana Guzman-Briley

Ana Guzman-Briley, MBA, is an accomplished professional with extensive experience in digital marketing and project management. Currently serving as the Sr. Director of CRM and Channel Strategy at Sally Beauty since May 2021, Ana develops personalized customer journeys across various channels and drives initiatives aimed at enhancing customer retention and lifetime value. Previous roles include Director of Digital Marketing at TGI Fridays, where Ana successfully launched an SMS program that yielded significant sales growth, and Sr. Project Manager at Citi, managing data protection projects. Ana's career began as a Consultant at Synergy Consulting, where Ana customized UML methodologies for government systems. Ana holds an MBA with a concentration in Management and International Business from Georgia State University and an engineering degree in Computer Science from Universidad Simón Bolívar.