Jesse Romero

Jesse Romero is an experienced merchandise professional with a robust background in buying and merchandising across various retail sectors. Currently serving as a Buyer at Sally Beauty since September 2022, Romero manages the Men's brand segment of Hair Care while collaborating with merchandising teams to drive sales profitability. Prior experience includes roles as Senior Merchant at GameStop, where responsibilities included driving profitable sales growth for the Xbox brand and Gift Card category, and Divisional Merchandising Manager at Academy Sports + Outdoors, overseeing multiple categories with a team of 10. Previous positions at ALCO Stores, JCPenney, and Mervyn's demonstrate a long history of leadership in merchandise strategy, financial planning, and vendor management, contributing to significant sales increases and successful product launches. Romero holds a BS in Political Science & Business from UCLA.