SALT XC
Matt McCoubrey is an accomplished professional with extensive experience in leadership and creative roles across multiple companies. As Partner and Senior Vice President at SALT XC, McCoubrey drives strategic initiatives. The entrepreneurial spirit is exemplified by founding Light - Creative Consultancy, showcasing expertise in innovative design and problem-solving. Previously, McCoubrey served as Executive Creative Director at The Taylor Group, leading creative projects, and held the position of Senior Account Manager at Mosaic North America, where client management and account strategy were key responsibilities.
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SALT XC
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Salt XC is an agency driven by the philosophy of Experiential Commerce™. Our unique framework for designing better consumer experiences that earn attention and drive action. We take an integrated approach that connects your consumer’s online and offline experiences through data, media and the memorable moments that drive brand transactions.