Ineke Wiegers

Ineke Wiegers is a seasoned professional with extensive experience in customer experience management and marketing. Currently serving as Manager Customer Experience and Webanalist/CRO-specialist at Salta Group since April 2019, Ineke provides data-driven advice and insights to marketers and management. Previously, Ineke held roles as Operational Manager and Senior Campagnemanager at Shopping Minds, overseeing campaign management and project coordination. Earlier experience includes positions at EYE Filmmuseum, where Ineke focused on web management and event management, and a brief tenure at Y-MA, contributing to the digitalization of the Dutch film sector. Ineke holds a Master’s degree in Arts Policy and Management and a Bachelor’s degree in Theater, Film, and Television Studies from Utrecht University, along with additional marketing qualifications.