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Yvonne Taylor

Managing Director United Kingdom at SAM Sensory and Consumer Research

Yvonne Taylor FMRS is an experienced market research professional with a career spanning several decades. Since October 2007, Yvonne has served as Managing Director at PPL Insights, previously known as product perceptions, leading the company through a successful rebranding and an MBO deal. Prior to this role, Yvonne was Business Development Director at mobile Sensory Testing Services Ltd from 2002 to 2007, and Research Director at Abacus Research from 1995 to 2002. Yvonne's earlier career includes a position as Market Research Group Head at Nestle, responsible for research on beverage brands in the UK. Yvonne holds a CIM Diploma in Marketing from City of London Polytechnic and a BA Hons in Economics from Birmingham City University.

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