Samran Ali

Samran Ali is a seasoned fashion designer and creative lead with a strong focus on high-street fashion targeting the European and American markets. Currently serving as a Senior Fashion Designer and Creative Lead at Samad Apparel since September 2020, Samran excels in trend analysis and concept development, crafting mood boards for collections while also introducing innovative virtual collection methods. As the founder of Fashion Formulae, Samran promotes sustainable lifestyles through fashion news and reviews. Previous roles include significant contributions as a Senior Fashion Designer at Bonanza Garments Industries Pvt Limited, where Samran specialized in womenswear, and as the Team Lead Fashion Designer at Ammara Khan Atelier, responsible for launching initial luxury collections. With a background in kidswear design at Outfitters Stores and experience in content creation through blogging, Samran possesses a comprehensive skill set in fashion design and digital media, supported by a Bachelor's degree from the Pakistan Institute of Fashion and Design.