Samara Group
Desy Bachir has an extensive and diverse work experience. Desy currently serves as the Chief Marketing Officer at Samara Group since April 2019. In addition, they hold the position of Head of Commercial & Strategic Partnerships at PT Surya Citra Media, Tbk, starting from September 2022. Desy Bachir is also part of Ideafest as the Co-Chair since January 2020. Desy has been involved with KADIN Indonesia as the Head of Permanent Committee on Marketing, Media, & Content (Tourism & Creative Economy) since 2021. Desy Bachir is also a member of the National Leadership Council of Asosiasi Pengusaha Indonesia (APINDO) and focuses on Tourism & Creative Economy, Marketing Communications, starting from August 2023. Prior to their current positions, Desy Bachir co-founded All Stars and served as the Chief Marketing Officer from May 2018 to April 2019. Desy was also a Founding Partner at Catalyst Strategy, where they headed the media strategy team for Joko Widodo and achieved remarkable success. Additionally, Desy Bachir co-founded Avenu Indonesia, where they served as the Chief Marketing Officer, and played a significant role in managing Indonesia's first Content Creator Management and Network. Desy Bachir started their career with Unilever Indonesia in 2004 and held various positions, including Country Media Manager, Senior Brand Manager, Brand Manager, and Assistant Brand Manager. During their tenure at Unilever, they played a crucial role in implementing effective media strategies and driving the growth of the company.
Desy Bachir holds a Bachelor's degree in Accounting from the University of Indonesia. Desy also completed a Master's degree in Marketing from the University of Sydney, Australia.
This person is not in any teams
Samara Group
Established in 2019, Samara Group aims to be the reference point for lifestyle, media & entertainment, particularly for the youths of Indonesia. We strive to create worth-sharing experiences for our consumers to enjoy. Our line of business include Live-Event, Media, Influencer & Content Marketing, Film, Production Studio, Metaverse Arena, and Educational Platform. In other words, a complete creative ecosystem for an unparalleled customer experience. Samara M&E group companies are: 1. Samara Live, experiential event promoter who brought you Ideafest, Wonderfest, Synchronize Fest, NUFF (Nusantara Fashion Festival), FFF (Future Financial Festival), and Live Stream Fest. 2. FAS (Famous All Stars), a leading content creator network which manages more than 750+ Youtube Channel & 12.000 Registered Influencers. 3. Greatmind, a multi-platform media, exploring influencer's thoughts, aspirations and advocacy about diverse topics in life. 4. BASE Entertainment, a film Studio focusing on IP Development & Collaboration. Known for Perempuan Tanah Jahanam as one of our initial projects in 2019. 5. Wahana Kreator, a research and development based company that produces quality creators and content for Indonesia. We also educate (workshops), produce our content, and develop our original IP. 6. 1ID Entertainment, a talent manager, agent and business partner. 1ID ent. grow artists, celebrities and music performers, actors, and so on. 7. JAGAT.LIVE, a virtual rented event space, providing fully customisable experience for brands’ specific needs. 8. Samara TV, a new form of IP-driven Live TV, a multi-distribution platform focusing on developing partnerships with KOLs/Hosts. 9. Semesta Akademi, the first educational platform in Indonesia with a cohort learning method & interactive curriculum. In addition, we also have our own media channels: Kokiku TV, Indovidgram, Cerita Cantik, Dear Moms, Greatmind, and Majelis Lucu Indonesia (MLI).