Patricia Canales de Muyshondt

Patricia Canales de Muyshondt currently serves as the Chief Marketing Officer at Sames Motor Company, responsible for the planning, development, and execution of marketing and advertising initiatives since April 2024. Prior to this role, Patricia was involved in e-commerce marketing at Global Healing, enhancing customer acquisition and retention for natural supplements from March 2019 to April 2024. As Regional Director of Marketing and Communication for Nissan at Grupo Q from September 2010 to March 2019, Patricia successfully expanded market share and positioned the brand as a top seller in Central America. Earlier experience includes serving as Marketing Manager for Hyundai, significantly improving brand visibility in El Salvador, and leading strategic planning as Director of Strategic Planning at Publimark Lowe & Partners Worldwide. Educational qualifications include a Master’s in Digital Marketing and E-commerce from OBS Business School and multiple Master’s degrees in Strategic Marketing Planning from various institutions.