Vova Maklakov

Vova Maklakov has a solid work experience spanning over a decade. Most recently, in 2023, they joined Samokat.tech as the Head of Gamification, where they are responsible for developing and implementing gamification strategies to enhance user engagement and retention. Prior to that, in the same year, they co-founded TRUETALENT.AI and served as the Chief Product Officer (CPO), leading the strategic vision and development of their job search and talent acquisition platform.

Before that, Vova held key positions at Digitas and Mindshare. At Digitas, they successfully launched the Moscow branch, developed a Customer Experience and Service Design department, and led the development of a successful loyalty program for McDonald's. Similarly, at Mindshare, they launched a creative department, tripled the turnover of their non-media practice, and received numerous awards for their projects.

Going further back, in 2010, Vova Maklakov served as the Client Service Director at Gravity - Social Asset Management, where they played a crucial role in winning clients such as Coca-Cola and Ford, and successfully rebranded the agency.

Vova Maklakov earned a Master's degree in IT Management from Bauman Moscow State Technical University from 2004 to 2010. In 2016 to 2018, Vova attended the British Higher School of Art and Design, although the degree and field of study are unspecified. Additionally, Vova obtained a certification in Data-driven product management from GoPractice, Inc in 2020.