Polina Feofanova

Category Head Of Private Label Product Development at Samokat

Polina Feofanova has a diverse work experience, starting in 2008 as a Purchasing Manager at Bath & Beauty Ltd. Polina then worked at L'Oréal in various roles, including Corporate Communications Manager, Public Relations Manager, and Community and Customer Care Manager. During their time at L'Oréal, they managed digital consumer relations, PR strategies, community management, and external communications. Polina also held positions as a Product Manager and Junior Product Manager at Giorgio Armani Beauty. Polina later joined Buyk as an International Market Research Manager, where they conducted market research for the real-time retail service. Currently, Polina is the Category Head of Private Label Product Development at Samokat, overseeing product marketing and managing a team of product managers.

Polina Feofanova attended the Russian University of Cooperation from 2003 to 2008, where they obtained a Specialist degree in International Economic Relations. In addition, they received a certification in "The Essentials of Digital Marketing Fast Track" from L'Oréal in May 2016.

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