Samiksha Bajaj

Co-Founder/CEO at Samshék

Samiksha Bajaj has a wealth of experience in the fashion industry. Samiksha started their career in 2006 as a Design Intern at Venus Export House, where they worked under the Head Designer for Duke brand. In 2007, they moved to Orient Clothing Co Pvt Ltd as a Merchandiser Intern, where they learned how to prepare T&A plans and sample different styles for the American Eagle brand. In 2010, they became a Fashion Label Executive at Samiksha Bajaj, where their responsibilities included visualizing designs and developing them into samples, as well as planning, pricing and negotiating with suppliers. In 2014, they worked as a Marketing Strategy Consultant at Senhor Prudencio. In 2015, they were a Co-Founder/CEO at Samshek.Unicorn, as well as a Project Manager at British Christmas Jumpers, where they were involved in the critique of the brand in terms of product categories, pricing strategies, product innovation and social media for the UK market. Since 2017, they have been a Co-Founder at Samshek Inc.

Samiksha Bajaj's education history includes a Bachelor's Degree in Fashion Design and Technology from Amity University (2005-2008), a Master of Business Administration (M.B.A.) in International Business from Amity University (2008-2010), a Master's Degree in MA Fashion Entrepreneurship and Innovation from the London College of Fashion, University of the Arts London (2014-2015), and an Accelerator in Business Administration and Management, General from the Indian Institute of Management Bangalore (2022).

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