Alison Apaza Serrano

Alison Apaza Serrano has extensive experience in eCommerce and commercial analysis, currently serving as an Analista de Ecommerce at Samsonite since February 2016, where responsibilities include developing sales strategies for online channels and planning digital marketing initiatives. Prior roles encompass positions such as Ejecutiva comercial, focusing on sales analysis for various retail partnerships, and administrative roles at Citi and Banco de Crédito BCP. With a foundational career at Servicios, Cobranzas e Inversiones SAC under Grupo Scotiabank, Alison has expertise in operational support and customer service across multiple financial institutions. Alison holds degrees in International Business Administration from Universidad Peruana de Ciencias Aplicadas and CIBERTEC.