Chérif Djillali

Chérif Djillali is the Director of Customer Experience at Samsonite, where they leverage over 10 years of sales experience and CRM expertise to enhance customer relations. They have built and trained a dynamic team overseeing sales administration and after-sales service for multiple prestigious brands. In previous roles, Chérif has managed sales representatives and contributed to business development in various capacities, significantly increasing turnover across multiple channels. Chérif holds both a Master’s degree in Economics from KEDGE Business School and a Master in Business Administration from the Institute of Management Technology in Ghaziabad.