Francisco Fernandez Prado

Francisco Fernandez Prado currently serves as Gerente Direct to Consumer/Ecommerce at Samsonite Latinoamérica, where responsibilities include managing all direct sales channels and enhancing operational margins. Previously, Francisco held the same Direct to Consumer position at Samsonite, focusing on store operations and omnichannel strategies. Prior experience includes serving as Gerente División Retail at Maui and Sons, overseeing retail operations across multiple brands, and as Gerente de Línea Electro y Bazar at Hipermercados Tottus, managing diverse product categories. Additional roles at Falabella Retail S.A. involved product management in various sectors, including computing and bedding. Francisco holds a Master of Business Administration (MBA) from Pontificia Universidad Católica de Chile and a degree in Commercial Engineering from Universidad de Chile.