Andrea Oh

Experience Marketing / IMC Strategy at Samsung

Andrea Oh currently serves in Experience Marketing and IMC Strategy at Samsung Electronics since January 2024. Prior experience includes managing brand partnerships at OFFLINE PROJECTS during the Art Basel 2022 festival, where Andrea facilitated client relations with over 15 sponsors, including notable brands such as Porsche and Instagram. Prior to that, Andrea spent nearly seven years at IDEO as a Senior Experience Lead, overseeing cultural programming and employee experience for over 300 individuals, along with designing onboarding programs for new hires. Andrea's earlier roles include internships at Gray Area Foundation For The Arts and Oniracom, as well as positions at Amazon and the UCSB Department of Music. Andrea holds a Bachelor of Arts in Political Science with a focus on International Relations from UC Santa Barbara, with ongoing education at the University of Westminster.

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