Borfang Su

BorFang Su is a seasoned design and innovation leader currently serving as Senior Director at Samsung Electronics in the Samsung Design Innovation Center and as Principal of Experience & Service Design in the E&I Lab since June 2021. With a diverse background that includes positions such as Creative Director at Huge and Y Media Labs, BorFang has successfully led product innovation and experience design projects across various industries. Previous experience includes roles at Razorfish, Adchemy, and Yahoo!, where BorFang contributed to the development of next-generation products and cohesive design systems. BorFang holds an MFA in Advertising: Art Direction and a BFA in Computer Arts: New Media from the Academy of Art University.