Ilca Sierra

Ilca Sierra currently serves as the Chief Marketing Officer for Samsung Electronics in the LATAM region since September 2023. Previously, Ilca held the position of Chief Experience Marketing Officer at Via from July 2019 to July 2023, and also served as Multichannel Marketing Director and e-Commerce General Marketing Manager at Magazine Luiza between September 2009 and June 2019. Earlier career experiences include e-Commerce Marketing Manager at Pernambucanas, Marketing Coordinator at Twentieth Century Fox Home Entertainment, and Marketing Coordinator at Grupo Pão de Açúcar. Ilca's educational background includes an Extension Course in Circular Economy from UC Berkeley Extension, participation in the Executive Development Program in Strategic Innovation at HSM Educação, and a bachelor's degree in Advertising from Casper Libero College.