Rafael Laender

Rafael Laender is an accomplished professional with extensive experience in CRM and data analytics across various industries, currently serving as the CRM & Consumer Data Insights Director for Samsung Electronics in Latin America since October 2025. Previously, Rafael held the position of CRM & Data Analytics Senior Manager at Electrolux, where significant contributions included a 45% increase in CRM contribution to B2C e-commerce revenue in Brazil. Rafael's career includes roles at Hyundai Motor Brasil, where expertise was demonstrated in digital marketing and CRM activation, and previous positions at agencies and corporations such as General Motors and Publicis Brasil. Educational credentials include a Master’s degree in Marketing from PUC Minas and an Executive Program in Leadership from Stanford University.