Gisele Gyurgyevic is a seasoned marketing professional currently serving as the Head of Influencer Marketing and Regional Client Director at SAMY Alliance since September 2023. In this role, Gisele manages key regional clients, focusing on strategic coordination and new business development. Previously, Gisele was the Head of Brand Strategy at SamyRoad from January 2019 to September 2023, leading a brand strategy team in Argentina. Gisele's experience includes roles as Project Leader at THINK Y, where skills in digital marketing strategy and campaign execution were honed, and as an Account Executive at 361 Argentina and WTF? Agency, managing client relations. Gisele holds a degree in Public Relations, Advertising, and Applied Communication from Pontificia Universidad Católica Argentina, completed in 2013.