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Tracy Fournier

VP Digital Marketing at San Diego County Credit Union

Tracy Fournier has a diverse and extensive work experience spanning several industries. Tracy is currently the Vice President of Digital Marketing at San Diego County Credit Union, a role they began in May 2022. Prior to this, Tracy worked as the Director of Marketing and Promotions at Affinity Development Group - Costco Auto Program from June 2021 to March 2022. In this role, they oversaw integrated media management for auto manufacturer campaigns in both English and French and analyzed marketing performance.

Tracy also held various positions at California Coast Credit Union, starting as the Sr. Manager of eMarketing in October 2000 and later becoming the Director of eMarketing from June 2019 to June 2021. Their responsibilities included managing broadcast TV, radio, internet, and social media ads, as well as directing strategy and copywriting for commercials and website design. Tracy also served as the product manager for Online Banking, Mobile Banking, and e-Commerce partnerships.

Before joining California Coast Credit Union, Tracy worked as the Corporate Advertising Manager at Evans Hotels, where they managed strategic marketing, branding, advertising, and media buying for multiple properties. Tracy oversaw the creative process for marketing materials and implemented campaigns to maximize revenues and increase guest visits.

Overall, Tracy Fournier has a strong background in digital marketing, media management, and strategic planning, with a focus on driving results and enhancing customer experience.

Tracy Fournier's education history includes various programs and courses at different institutions. In 1984, they enrolled at SUNY Oneonta and completed their Bachelor of Science (BS) degree in an undisclosed field of study in 1988. Later, in 2001, Tracy pursued a Certificate Program for Extended Studies in Internet Marketing at San Diego State University. This was followed by a brief period in 2004 when they attended San Diego Mesa College, focusing on Italian Language and Literature, without completing a degree. Lastly, in 2013, Tracy completed a Certificate Program in Cinematography and Film/Video Production at San Diego State University.

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Timeline

  • VP Digital Marketing

    May, 2022 - present