San Diego Tourism Authority
James Hebert is a Commissioner and former chair at the Encinitas Commission for the Arts. James currently serves as a Content Manager at the San Diego Tourism Authority, where James oversees the delivery of messaging and manages B2B and consumer-focused content. James was also the Founding Editor at Knowhere, a VC-funded startup, and previously worked as a Senior writer-critic and cultural correspondent at The San Diego Union-Tribune. James holds a M.S. degree in Journalism from Columbia University and a B.A. in Communications/Psychology with an English minor from San Diego State University.
San Diego Tourism Authority
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The San Diego Tourism Authority (SDTA) is a private, non-profit, mutual benefit corporation composed of nearly 1,000 member organizations, businesses, local governments, and individuals seeking a better community through the visitor industry. SDTA members include tourism-related entities in such categories as lodging, dining, arts & attractions, shopping, and transportation, among others, as well as other companies indirectly involved in the visitor industry. As a sales and marketing organization, the main objective of SDTA is to promote and market San Diego County as an ideal vacation destination and convention site. SDTA also represents and supports the interests of the visitor industry as a whole. The majority of funding received by SDTA is derived from San Diego Tourism Marketing District Funds. Lodging and other tourism related business in the District raise these funds through self assessments for the purpose of promoting tourism in the San Diego region. As a membership organization, the SDTA also receives financial support from member dues, advertising, and promotional assistance from the membership through donated in-kind services.