Kim B. is a National Sales Manager for San Diego Tourism Authority since September 2021. Prior to this role, they worked at VisitDallas as the Regional Director of Sales-Western. With a background in sales and marketing from notable hotel chains such as Starwood Hotels & Resorts Worldwide, Inc., The Palace Hotel, Luxury Collection-Starwood Hotels and Resorts, Pan Pacific Hotels, and Marriott Hotels, Kim B. has extensive experience in driving revenue and developing new accounts in the hospitality industry. Graduating with a Bachelor's Degree in Marketing from California State University, Fresno, Kim B. excels in representing destinations and luxury accommodations to various markets.
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San Diego Tourism Authority
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The San Diego Tourism Authority (SDTA) is a private, non-profit, mutual benefit corporation composed of nearly 1,000 member organizations, businesses, local governments, and individuals seeking a better community through the visitor industry. SDTA members include tourism-related entities in such categories as lodging, dining, arts & attractions, shopping, and transportation, among others, as well as other companies indirectly involved in the visitor industry. As a sales and marketing organization, the main objective of SDTA is to promote and market San Diego County as an ideal vacation destination and convention site. SDTA also represents and supports the interests of the visitor industry as a whole. The majority of funding received by SDTA is derived from San Diego Tourism Marketing District Funds. Lodging and other tourism related business in the District raise these funds through self assessments for the purpose of promoting tourism in the San Diego region. As a membership organization, the SDTA also receives financial support from member dues, advertising, and promotional assistance from the membership through donated in-kind services.