San Diego Tourism Authority
Letty Canizalez is currently working at the San Diego Tourism Authority as the Vice President of Sales. Prior to this role, Letty was the Director of Sales at Hard Rock Hotel San Diego, Director of Conference Sales at Hilton San Diego Sales Complex, and Director of Sales at Loews Coronado Bay Resort. Letty also worked as a Sales Manager at Hyatt Hotels Corporation, specifically at Hyatt Islandia and Hyatt Regency La Jolla.
San Diego Tourism Authority
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The San Diego Tourism Authority (SDTA) is a private, non-profit, mutual benefit corporation composed of nearly 1,000 member organizations, businesses, local governments, and individuals seeking a better community through the visitor industry. SDTA members include tourism-related entities in such categories as lodging, dining, arts & attractions, shopping, and transportation, among others, as well as other companies indirectly involved in the visitor industry. As a sales and marketing organization, the main objective of SDTA is to promote and market San Diego County as an ideal vacation destination and convention site. SDTA also represents and supports the interests of the visitor industry as a whole. The majority of funding received by SDTA is derived from San Diego Tourism Marketing District Funds. Lodging and other tourism related business in the District raise these funds through self assessments for the purpose of promoting tourism in the San Diego region. As a membership organization, the SDTA also receives financial support from member dues, advertising, and promotional assistance from the membership through donated in-kind services.