San Diego Tourism Authority
Lydia Bartell serves as a Board Member for the San Diego Tourism Authority and the San Diego Port Tenants Association, while also holding the position of Vice President at BARTELL HOTELS and Co-Founder of HotelView, Inc., focusing on modern analytics in hotel management. Prior experience includes strategic and development roles at Viceroy Hotel Group, where Lydia managed hotel transitions, conducted financial analyses, and developed growth strategies. Early career experiences consist of investment banking roles at Barclays Capital and Merrill Lynch, specializing in mergers and acquisitions and debt capital markets. Lydia holds an M.B.A. in Finance and Management from The Wharton School and a Bachelor's degree in Finance and International Business from Georgetown University.
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San Diego Tourism Authority
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The San Diego Tourism Authority (SDTA) is a private, non-profit, mutual benefit corporation composed of nearly 1,000 member organizations, businesses, local governments, and individuals seeking a better community through the visitor industry. SDTA members include tourism-related entities in such categories as lodging, dining, arts & attractions, shopping, and transportation, among others, as well as other companies indirectly involved in the visitor industry. As a sales and marketing organization, the main objective of SDTA is to promote and market San Diego County as an ideal vacation destination and convention site. SDTA also represents and supports the interests of the visitor industry as a whole. The majority of funding received by SDTA is derived from San Diego Tourism Marketing District Funds. Lodging and other tourism related business in the District raise these funds through self assessments for the purpose of promoting tourism in the San Diego region. As a membership organization, the SDTA also receives financial support from member dues, advertising, and promotional assistance from the membership through donated in-kind services.