San Diego Tourism Authority
Paul Garcia has extensive experience in public relations and communications, having worked with various organizations such as the San Diego Tourism Authority, The Silver Telegram, West Hollywood Travel + Tourism Board, Hong Kong Tourism Board, Crystal Cruises, Disneyland Resort, San Francisco Zoo, Six Flags Marine World, Zoological Society of San Diego, and San Diego State University. As the Director of Communications at the San Diego Tourism Authority, Paul leads the communication strategy to support the organization's goals. With a Bachelor's degree in Communication, Journalism, and Related Programs from San Diego State University, Paul's career showcases a strong background in media relations, publicity campaigns, and strategic communication planning.
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San Diego Tourism Authority
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The San Diego Tourism Authority (SDTA) is a private, non-profit, mutual benefit corporation composed of nearly 1,000 member organizations, businesses, local governments, and individuals seeking a better community through the visitor industry. SDTA members include tourism-related entities in such categories as lodging, dining, arts & attractions, shopping, and transportation, among others, as well as other companies indirectly involved in the visitor industry. As a sales and marketing organization, the main objective of SDTA is to promote and market San Diego County as an ideal vacation destination and convention site. SDTA also represents and supports the interests of the visitor industry as a whole. The majority of funding received by SDTA is derived from San Diego Tourism Marketing District Funds. Lodging and other tourism related business in the District raise these funds through self assessments for the purpose of promoting tourism in the San Diego region. As a membership organization, the SDTA also receives financial support from member dues, advertising, and promotional assistance from the membership through donated in-kind services.