Scott Potter

Scott is the Managing Partner of San Francisco Equity Partners and oversees all aspects of SFEP’s investment strategy.

Scott currently serves as Chairman of Jane Iredale, BruMate and SV Labs and serves on the board of directors of Brazi Bites, Rustic Bakery and ICU Eyewear. Scott previously served on the boards of directors of Method Products, Japonesque, Yes To, and Red Monkey Foods, among other private and public companies.

Prior to founding SFEP, Scott oversaw the U.S. private equity portfolio for a large European family office and held senior operating roles (including CEO) at two private equity-backed consumer growth companies. Scott began his career as a corporate finance attorney in Silicon Valley.

Scott holds a JD from UC Berkeley’s Boalt Hall School of Law and a BA from the University of California at Berkeley, where he was a member of Cal’s Division I soccer team.