San Miguel Brewery Inc.
Bethany Grace Perez-Rubin has over a decade of experience in brand development and market research, primarily at San Miguel Brewery Inc. Since April 2018, Bethany has served as the Brand Development Head, following progressive roles as Brand Manager and Assistant Brand Manager. Earlier experience includes positions as a Brand Associate and Market Research Analyst at San Miguel Brewery from June 2011 to March 2018. Bethany possesses expertise in both quantitative and qualitative research studies, consumer insights, and strategic planning specifically for San Miguel Beer brands. Academic qualifications include a Bachelor of Arts in Sociology from the University of the Philippines, obtained in 2010.
San Miguel Brewery Inc.
San Miguel Brewery Inc. (SMB) is the largest producer of beer in the Philippines, with nine out of ten beer drinkers preferring its brands. San Miguel Beer was first produced by La Fabrica de Cerveza de San Miguel, an upstart brewery in the heart of Manila that began its operations in 1890. It received the Royal Grant from the Spanish king to brew beer in the Philippines, then a colony of Spain. In 1963, the brewery was renamed San Miguel Corp. (SMC) to reflect its growing ventures into food and packaging. As the beer business grew at a steady pace, it provided the foundation from which SMC expanded its interests from food, beverage and packaging, to power, oil, airline and infrastructure. Today, SMC is the country's biggest diversified conglomerate.