Raúl Salvatierra

Raúl Salvatierra is an accomplished professional with extensive experience in business development, marketing, and strategic management. Currently serving as Gerente de Desarrollo de Negocios at San Miguel Industrias PET S.A. since January 2022, Raúl is instrumental in driving the recycling business development for Grupo Intercorp and successfully advocated for a $10 million investment in a recycling plant in Central America. Raúl's previous roles include Director at APEM, where teaching marketing and business strategy courses is key, and Gerente Comercial y de Marketing at Grupo Roky's, overseeing multiple business units. Raúl also held significant positions at ETNA, Grupo Pana, Claro Perú, and Telmex, contributing to sales, marketing strategy, and financial planning. Academic qualifications include an MBA from CENTRUM PUCP, a Master's in Leadership from EADA Business School, and a Bachelor's in Economics from the Universidad de Lima, complemented by a course in Digital Transformation from the Massachusetts Institute of Technology.