Erika Fernandes

Erika Fernandes serves as the Head of Marketing at Sanar since April 2024, bringing extensive experience in marketing leadership across various roles. Previously, Erika held the position of Head of Marketing, Growth & CX at Desin Company, where management of multidisciplinary teams involved overseeing internal marketing agencies and strategies for B2C and B2B communication, influencer marketing, and performance media. Prior to that, Erika was involved with Wine.com.br in various marketing roles, focusing on user monetization, project management, and customer retention strategies, contributing to significant improvements in subscriber management for the largest wine club internationally. Erika's earlier experience includes positions at Nextel Brasil, where Erika worked on business agility, customer satisfaction, and quality analysis. Erika holds a degree in Marketing from Universidade Presbiteriana Mackenzie and a Bachelor's in Communication and Journalism from Estácio.