Peter Wheeler

Peter Wheeler currently serves as the National Wholesale and Site Operations Manager at Sanford Limited since September 2022, overseeing the execution of the domestic sales strategy and customer management for the Wholesale Channel in New Zealand's largest seafood company. Prior roles at Sanford Limited include National Account Manager and various positions focused on key account management within both Wholesale and Retail channels. Peter has amassed significant experience in auction management, operations, and customer relations since joining the company in 2012. Peter holds a Bachelor of Science degree with a double major in Marine Biology and Environmental Studies from Auckland University of Technology.