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Betina Nielsen

Ecommerce Business Development Lead at Sanistaal A/S

Betina Nielsen is an experienced professional in eCommerce and digital business development, currently serving as the Ecommerce Business Development Lead at Ahlsell Danmark since January 2023. Previously, Betina held the position of Digital Business Developer at Lemvigh-Müller A/S, where responsibilities included acting as Product Owner for a new eCommerce platform and overseeing Go-To-Market activities for the industrial segment. Prior to this, Betina served as an eCommerce Manager and Digital Business Developer at Faisto, focusing on sales strategy and platform development. Betina began their career at TOP-TOY A/S as a Digital Concept Developer and Web Editor, shaping customer journeys and managing online campaigns. Earlier experience includes freelance work for BR's webshops and an internship at Spar Nord. Betina holds a Master's degree in Communication from Aalborg University and completed a linguistic education at Paderup Amtsgymnasium.

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