Jennifer Mears

Head Of Technical Marketing Content at Sanlam Investments

Jennifer Mears has over 25 years of work experience in various communication and marketing roles. Jennifer began their career at Adcorp Holdings, where they worked as an Account Manager, Copywriter, and later as a Client Service Consultant. Jennifer then moved to Saatchi & Saatchi Recruitment Advertising, where they served as a Senior Copywriter and Account Director, specializing in strategic employer branding. At Old Mutual, Jennifer worked as a Senior Communication Consultant, managing the communication strategy for the Retail Affluent Segment Marketing team. Jennifer joined Sanlam Investments as a Marketing Communication Specialist, producing a range of communications for the Investment Services sub-cluster. Jennifer'sresponsibilities later expanded to include driving the communication strategy for the Institutional Business and heading the Content & Positioning team. Throughout their career, Jennifer has developed premium content, conducted independent research, managed communication budgets, and focused on maintaining brand standards.

Jennifer Mears' education history includes various degrees and certifications. In 2016, they completed the Senior Management Development Programme (Honours level) at USB-Ed, focusing on Business Management, Economics, and Marketing. Prior to that, they pursued a BA (English) Honours degree in Psycholinguistics at the University of Cape Town. Jennifer also has a Bachelor of Social Science degree from the same university, with majors in English and Psychology.

In terms of certifications, Jennifer received training in Leadership in Action & Outward Mindset from the Arbinger Institute South Africa in November 2021. Jennifer also attended the ASISA Sanlam Communicators Bootcamp at ASISA Academy in August 2015. Additionally, they obtained an Influencer Certificate (NQF Level 4) from Vital Smarts México in February 2014. There is one additional certification, Online Copywriting for Marketers from UCT Getsmarter, but specific details such as the obtained month and year are unavailable.

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