Siya Cele

Siya Cele is an experienced sales and marketing professional currently serving as the Head of Sales for the Franchise Channel at Sanlam since February 2024. Prior to this role, Siya operated as the Head of Sales and Marketing for Broker Distribution at Clientele Limited from June 2023 to February 2024 and held the position of Head of Sales at Assupol Life from May 2018 to February 2024, where significant contributions included establishing Assupol Wealth as a distribution channel. Siya's extensive background also includes serving as Franchise Principal at Isikoqokoqo Investments, Principal FSP at Ikasi Lam Financial Services, and Regional Manager at Metropolitan, where notable achievements included transforming the region into the top-performing area nationally. With a strong educational foundation in commerce and strategic management, Siya holds multiple relevant qualifications from prominent institutions including the University of South Africa and the University of Pretoria.