Santa Cruz Bicycles
Amy Nelson is an experienced product manager currently serving at Santa Cruz Bicycles since August 2017, having previously held the role of assistant product manager. Prior experience includes working as NPI project manager for the Powersports Division at FOX Factory, where responsibilities included overseeing supplier selection and product development schedules. At Specialized Bicycle Components, Amy held multiple roles, including product line manager for women's mountain bikes, where nine bike platforms were managed from concept to launch, and product marketing specialist for women's bikes and equipment. Earlier career roles include freelance graphic and web designer and marketing assistant at Frontier Precision Inc. Amy holds a B.S. in Business Communications, Multi-Media from the University of Mary.
Santa Cruz Bicycles
At Santa Cruz Bicycles, our mission is to build the best bicycles possible and to have fun doing it. This isn’t about glory or status. It’s about building bikes to last a lifetime and backing them up with top-tier rider support. Less waste and less hassle mean more fun and more time on the bike. But this “No Missed Rides” policy does not end with our customers. We treat our employees with the same mentality: that every moment on the trail, every evening with our families, and every weekend away counts. We’re not interested in holding our employees back with meaningless work. We provide them with the support they need so they can focus on real goals, real results, and what really matters. That’s why our employees don’t view us as a “company to work for.” To them, working here is a lifestyle choice. It’s not the bikes that bring us together, it’s our sense of community, our passion for the brand, and our desire to be a part of something that does.