Joel Smith

Joel Smith is currently employed as the Brand Leader for Reserve Wheels at Santa Cruz Bicycles. Prior to this role, Joel held the position of General Manager at X-Fusion Suspension Inc. Joel also served as the VP of Sales, Marketing and Product Development at Alchemy Bicycle Company. With a background in product development, Joel worked as the Director of Product Development at Answer Products before taking on ownership of Tomac Bikes. Joel studied English Language and Literature at UCLA, where Joel earned their Bachelor of Arts degree.