Santa Cruz Bicycles
Kenneth Jack Russell is a seasoned industrial designer and product manager with extensive experience in the bicycle and automotive industries. Currently serving as the EMTB Product Manager and Senior Industrial Designer at Santa Cruz Bicycles, Kenneth leads the industrial design team in developing frames, parts, and accessories while collaborating closely with engineering, marketing, and graphics. Prior experience at Kona Bicycles involved revitalizing a struggling product line through strategic vision development. Earlier roles include industrial designer at Allsop Inc, where Kenneth focused on consumer electronics, and design engineer positions at Daimler Trucks North America and Brammo Motorsports, contributing to parts optimization and high-performance vehicle design. Kenneth holds a post-baccalaureate degree in Industrial Design from Umeå University and a Bachelor of Science in Engineering Technology Vehicle Design from Western Washington University.
Santa Cruz Bicycles
At Santa Cruz Bicycles, our mission is to build the best bicycles possible and to have fun doing it. This isn’t about glory or status. It’s about building bikes to last a lifetime and backing them up with top-tier rider support. Less waste and less hassle mean more fun and more time on the bike. But this “No Missed Rides” policy does not end with our customers. We treat our employees with the same mentality: that every moment on the trail, every evening with our families, and every weekend away counts. We’re not interested in holding our employees back with meaningless work. We provide them with the support they need so they can focus on real goals, real results, and what really matters. That’s why our employees don’t view us as a “company to work for.” To them, working here is a lifestyle choice. It’s not the bikes that bring us together, it’s our sense of community, our passion for the brand, and our desire to be a part of something that does.