Santa Cruz Bicycles
Tyler Frasca is an experienced graphic designer currently working at Santa Cruz Bicycles since October 2015, serving in roles from Junior Graphic Designer to Graphic Designer. Prior experience includes working as a woodworker at Gabriel Forsythe Furniture and as a photographer in freelance photography. Tyler's background also features a role as a Sports Marketing Specialist at Specialized Bicycle Components, where responsibilities included managing athlete schedules, fulfilling product needs, and executing sponsorship contracts. Earlier experience includes serving as General Manager at Scotts Valley CycleSport, overseeing sales, service, and workflow management. Tyler holds a Bachelor's Degree in Graphic Design from San Jose State University and multiple degrees from Cabrillo College.
Santa Cruz Bicycles
At Santa Cruz Bicycles, our mission is to build the best bicycles possible and to have fun doing it. This isn’t about glory or status. It’s about building bikes to last a lifetime and backing them up with top-tier rider support. Less waste and less hassle mean more fun and more time on the bike. But this “No Missed Rides” policy does not end with our customers. We treat our employees with the same mentality: that every moment on the trail, every evening with our families, and every weekend away counts. We’re not interested in holding our employees back with meaningless work. We provide them with the support they need so they can focus on real goals, real results, and what really matters. That’s why our employees don’t view us as a “company to work for.” To them, working here is a lifestyle choice. It’s not the bikes that bring us together, it’s our sense of community, our passion for the brand, and our desire to be a part of something that does.