At Santa Cruz Bicycles, our mission is to build the best bicycles possible and to have fun doing it. This isn’t about glory or status. It’s about building bikes to last a lifetime and backing them up with top-tier rider support. Less waste and less hassle mean more fun and more time on the bike. 

But this “No Missed Rides” policy does not end with our customers. We treat our employees with the same mentality: that every moment on the trail, every evening with our families, and every weekend away counts. We’re not interested in holding our employees back with meaningless work. We provide them with the support they need so they can focus on real goals, real results, and what really matters.

That’s why our employees don’t view us as a “company to work for.” To them, working here is a lifestyle choice. It’s not the bikes that bring us together, it’s our sense of community, our passion for the brand, and our desire to be a part of something that does.

Manufacturing

Retail

Sports

Santa Cruz Bicycles

Bruce Huang

Gema Méndez

April Masters Ruhne

Geoff Casey

Aaron Foley

Devona Finney

Michelle Messersmith Phr

Nate Brown

The Sales Team at Santa Cruz Bicycles is responsible for driving revenue growth and expanding market presence. This team manages relationships with distributors, retailers, and direct customers both domestically and internationally. They handle sales strategies, account management, and customer service to ensure that our high-quality bicycles are accessible to riders around the globe. Their collective goal is to maximize sales while embedding the company's values of fun, community, and top-tier support into every interaction.

Sales Team

Marketing and Brand Team

Engineering Team

Sales Team

About

Team members

Other teams at Santa Cruz Bicycles

Marketing and Brand Team

Engineering Team