Scott Goodwin

Scott Goodwin is a seasoned marketing professional with extensive experience in strategic marketing roles across various industries. Currently serving as V.P. and Director of Marketing Strategy at Santander Bank, N.A. since November 2021, Scott previously held significant positions at Unchained Reaction as a Marketing Strategy Consultant and KAYAK as Director of Customer Marketing, where notable achievements included a 94% year-over-year revenue growth in core search. Scott's career also includes impactful roles at Wunderman and R/GA, managing large teams and enhancing digital marketing efforts for major clients like Citi and Walmart. With an MBA in Marketing and International Business from Tulane University and a B.S. in Marketing/Business from Louisiana State University, Scott has excelled in developing analytics-driven programs, driving customer engagement, and growing revenue across multiple platforms.