Cristiaen Schaap

Cristiaen Schaap is an accomplished professional with extensive experience in product management, team leadership, and market analysis, currently serving as Team Lead Product Management at Santander Consumer Finance Benelux since September 2011. In this role, Cristiaen focuses on leading strategic initiatives, enhancing profitability, and streamlining product management activities across various channels. Additionally, Cristiaen contributes to workforce representation as Chairman of the Works Council, emphasizing employee welfare and a positive work environment. Previous roles include Product Manager, Market Analyst, and Marketing Analyst, as well as blogging about the intersection of running and marketing in the sports industry. Cristiaen’s educational background includes a Master of Science in Marketing Management from Nyenrode Business University and a Bachelor of Business Administration in Commercial Economics from Inholland University of Applied Sciences.