Amanda Hyde is a senior digital leader with over 20 years of experience in shaping digital strategies at Santander UK. They currently head the Customer Journey Design and Conversion Rate Optimisation function, leading cross-functional teams to enhance customer-centric experiences through data-driven approaches. With a strong background in digital marketing, Amanda previously held key roles in paid search, social campaigns, and brand communication strategies. They possess a degree in Management of Design & Innovation from De Montfort University and are passionate about optimizing user experience through evidence-led design.
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