Elsa Pekmez Atan

Elsa Pekmez Atan is a seasoned professional with extensive experience in banking, customer strategy, and digital channels. Currently serving as the Director of Customer Strategy, Analytics & Insights and Innovation at Santander UK, as well as the Director of Digital Channels, Journeys, and Customer Experience since January 2021, Elsa also holds the position of Non-Executive Board Member and Chair of the Governance Committee at TAV Airports since April 2024. Previously, Elsa was VP of Product Management for Global Payments Partnerships at Banco Santander, focusing on consumer payments across the Santander Group. Experience also includes leading financial services partnerships at Facebook and managing the Enpara.com digital bank at QNB Finansbank, where significant contributions were made to the creation of Turkey's first branchless digital bank. Elsa's career began at McKinsey & Company, where important projects in the banking sector were managed. Educational background includes an MBA from Harvard Business School and a B.A. in Business Administration from Boğaziçi University.