Joana Coutinho

Joana Coutinho is a marketing professional with extensive experience in product management and trade marketing across various sectors including cosmetics and healthcare. Currently serving as Chef de produit & Trade marketing at Santarome Bio since August 2022, Joana develops merchandising tools and training resources for sales teams and orchestrates trade marketing operations in pharmacy networks. Previous roles include Chef de produit lancement at Laboratoire REVITACARE, where Joana successfully launched an anti-aging cosmetics line, and Assistant Chef de Produit Wholesale at L’OCCITANE Group, focusing on sales support tools for commercial teams. Joana's career also includes marketing project management at Zentiva and merchandising assistance at Carrefour. Joana holds a Master's in Marketing & Communication and a Bachelor's in International Health Marketing from PPA Business School.