Laura Galan

Laura Galan is an experienced CRM project manager currently leading digitalization initiatives at Santévet since March 2022, focusing on customer relations modernization. Previously, as a CRM campaign manager, Laura contributed to developing relational and transactional strategies across multiple brands and countries, identifying client needs, and executing targeted CRM campaigns utilizing Salesforce Marketing Cloud and Mailchimp. Laura's professional journey includes roles in CRM campaign management and marketing solutions, with a strong educational background comprising two master's degrees in service marketing and customer experience, alongside a bachelor's degree in Management and Human Sciences from iaelyon School of Management and University College Cork.