Kerstin Henger is an accomplished marketing professional with extensive experience in the banking, insurance, and financial technology sectors. Currently serving as the Global Marketing Lead Banking at SAP Fioneer since November 2022, Kerstin specializes in developing and executing marketing strategies targeting top strategic accounts in EMEA, focusing on demand generation and account-based marketing. Previous roles include Marketing Lead EMEA & MEE at Experian, where Kerstin enhanced brand positioning and client engagement through data-driven marketing initiatives, and Senior Marketing Manager at Hays, where Kerstin led a team in developing go-to-market strategies and content creation. Kerstin's career also includes roles in various marketing capacities at Arvato Financial Solutions and Universität Mannheim. A graduate of Internationale Berufsakademie with a Bachelor of Arts, Kerstin combines analytical skills with creative marketing solutions to drive organizational success.
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