Alison Cassidy

Alison Cassidy is a seasoned marketing professional with extensive experience in program management and strategic marketing, currently serving as Marketing Campaign Program Manager at SAP since April 2011. Alison has effectively managed programs for SAP Ariba and SAP Fieldglass, supporting North America Field Marketing and Global Events Marketing teams. Previous roles at SAP include Marketing Manager, where Alison developed recruitment strategies for the SAP PartnerEdge Build program, and Partner Marketing Lead, providing consultation to SME Channel Partners. Prior experience includes program specialization in health wellness initiatives at GSK, and as a Wellness Coordinator at USLI. Alison began her career at Cabrini University, overseeing fitness evaluations and facility operations. Alison holds a degree in Exercise Science & Health Promotion with a concentration in Health and Wellness Management from Cabrini University.