Amy Hatch is an experienced marketing professional with expertise in content strategy and production. Currently serving as CX Content Lead at SAP since April 2022, Amy is also the Founder of Quirx Collective LLC, which specializes in human-centric content-led marketing strategies for global brands. Previous roles include Senior Director of Content Strategy at CVS/Caremark and Global Head of Content Marketing at SAP Customer Experience. Additionally, Amy held the position of Senior Marketing Director and Editor-In-Chief at SAP. Amy Hatch holds a Bachelor of Science in Print Journalism from Boston University.
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